Wednesday, 21 March 2012

| sound in business |

Having spoken to my lecturer this week he seemed pretty interested in my topic and quite happy that I carried on down more a research line into business rather creating a business plan. Who knows, having researching into this further I may end up having a business idea?

As I briefly mentioned previously I was interested into this man Julian Treasure who lives to listen. I found he wrote a book called 'Sound Business' which covers issues like "the way sound affects human beings - and the way business can harness the power of sound for better results" - perfect! So I have ordered the book from amazon this week.

It says this about his book online: 
"Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30 per cent and triple productivity for some workers.

In 'Sound Business', our chairman and three-time TED speaker Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business. First published in 2007, the new second edition of this seminal book includes case studies and many updated references. There is also a Japanese edition out now, published in Japan by Yamaha Music."

I think what also intrigues me more is how untouched the subject seems to be yet I think it perhaps is something so vital that we may be missing from within the business industry... I look forward to reading his book and finding out if we are!





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