Monday, 29 November 2010
Is this the right attitude? Should parents address every whim of their childs', or perhaps from the start have their say in their children's life, tell them this is how it is. Certainly I feel it's the better way to be brought up, not to get everything you want and become a spoilt brat. But start appreciating the value of things you have and receiving what you deserve and from what you earn. I think this helps to shape someone's character as well, being thankful and less expectant. As being this brand conscious then - does that mean they remain like this for the rest of their life, does it grow worse as they get older? or do they learn from this as they mature and then think this is not how to bring my children up...
It just shows you the power of advertising these days. I think in many ways this same pressure applies for a lot of people. The advertising in magazines and shops is just as powerful today to urge you to buy. Paco Underhill's book 'Why We Buy' is about the techniques used within the retail industry. The fact that in most (not all) shops the tills are on the left hand side of the store because as you enter a shop you tend to veer towards the left..and to avoid stumbling across the till so soon, it forces you to head anti clockwise round the shop and head right first. Bet you hadn't thought of that before? The store layout is designed to make you want to buy every piece of merchandise, whether it is how the product is displayed, what it's displayed next to, the colours it's beside, or under just the right amount of light to make it sparkle that extra bit more to tempt your hungry eyes. Whatever they do - it works. We can all admit to at least one time where you have been sucked in by their tempting offers.
Anyhow, back to my main point, is it right that just because you child wants to 'fit in' you should splash out on Gucci handbags, Bench hoodies, Miss Sixty Jeans at the age of 8-12 when they are going to grow out of it in a few months anyway...or of course the fashion changes.. or will making them happy by splashing out money be the best option...? Or from the beginning drill it into them that the inside character is much more important than the outer layer of labels and if your 'friends' can't see that then are they really your friends?
Monday, 22 November 2010
Bollard’s masterplan is to reinforce M&S as a name in its own right, backed by clothing and footwear ranges that are more inspiring and make better use of fabric innovations. The retailer will also bring in much-needed brand specialists with the know-how to create clearer in-store signposting and help customers to make sense of confusing sub-brands. A feature that seems to occur in a few of these articles/books is that the design of the shop layout needs to be clearer.
This article is about Boots and how they have designed a thorough treatment to improve business,
This book focuses on the interior designs of commercial spaces from around the world. Spa-de reports on cafes, restaurants, beauty salons, and larger retail stores such as shopping malls and department stores. The design reaches beyond architecture and interior, but includes product development, store fixture, environmental graphics, signage, packaging and advertising. This book looks at a number of design firms who have produced commercially successful projects and interesting designs.
Green, W. R. (1986). The Retail Store Design and Construction, New York: Van Nostrand Reinhold Company Inc.
Designing and constructing a retail store involves a number of people, the developer, leasing agent, the designer, merchant tenant, bankers, builders, tradesmen, store personnel and shoppers. The success of a store depends on the combined efforts of all participants to achieve an appropriate blend of product pricing, quality and variety. Different chapters go into the likes of store image and spacial organisation, product display, the storefront, materials, systems and lighting.
Visual merchandising is at the heart of retail design – the fine art of persuasion.
Window dressing is now only a small part of display and visual merchandising, which
encompasses the in-store 3D environment, graphics, audiovisual media and point of
purchase material – all the way to the store as total embodiment of the brand.
Tuesday, 9 November 2010
|Cheryl Cole - L'Oreal|
Friday, 5 November 2010
|Hazel White's jewellery|
So we got some time together today to complete the brainstorming session for Assignment 2A. We enjoyed doing this as a team and felt we learned different things about the book from each other.
Thursday, 4 November 2010
- we plan to finish this by the end of the week! Watch this space :)